Thursday, 5 November 2015

OUGD501 - Study Task 05 - Planning & Structuring an Essay


Now I will use the ideas that I already have to plan and structure my essay.

My research question
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How does does advertising subconsciously connect with society?’


The academic sources which I will use to reference.
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Undressing the Ad (Reading culture in advertising) - Katherine Toland Frith
Advertising as Communication - Gillian Dyer
Advertising and New Media - Christina Spurgeon
The Advertising Handbook - Helen Powell, Jonathan Hardy, Sarah Hawkin, Iain Mercury

I also plan to review past essay papers that have touched on my subject of research.



Graphic design that I plan to analyse
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Graphic design by freelance illustrator Oliver Raw

Various popular and unpopular advertisements

The structure and placement of advertising

............................................................................................

My Essay Plan 
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Introduction 

What is my essay about and exactly what points do I want to cover?
Why do I want to do this?
My hypothesis


Paragraph 01
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What is advertising?
Where did it come from/start?
How is it used?


Paragraph 02
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How advertising fit's into society
What is the connection between society and advertising?


Paragraph 03
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How does the pressure of advertising effect societies behaviour?

Leading on from that, does the connection and pressure of advertising have a positive or negative effect?


Paragraph 04
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After arguing positives and negatives, how does advertising find it's way into every day life and the functioning of society.

Why is advertising so important to the functioning of society?


Conclusion
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How does the power and effectiveness of advertising effect society?


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For this essay I plan to be heavily connect to the genuine opinion of society, balancing this with my own thoughts so that the support will really help me to create a true, informative piece of writing.

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