For this task I will research and understand what the requirements will be for my practical investigation. I will take into account the practice and research needed for my chosen topic and question.
Technique
-
The techniques that advertising uses to make an effect on society.
Avante Garde
This is where advertising suggests that who ever uses the product that is being advertised will somehow be 'ahead of time', the right advertising encourages the viewer to be the first person to have something (the product).
Facts and Figures
The facts of the product that the public will find 'attractive' are portrayed to make the product seem superior to any other
Weasel Words
These are words that the advertiser uses to make false positive meanings to enhance the image of the brand or product to the public
Magic Ingredients
A lame that there is a 'new' and 'special' aspect about the product that is being advertised to the public that can somehow enhance the buyers satisfaction.
Patriotism
This is where the advert claims that purchasing the product will show love for their own country, the advert will emphasise the fact that the product holds a prouder meaning.
Diversion
This is a clever way advertisement plays with societies minds, by making the positives of whatever is being advertised therefore masking any negative aspects our outcomes.
Transfer
using the publics lifestyle to make the product seem more adaptable
Plain Folks
where the advert targets a certain type of society e.g. the average working family with a product that is portrayed to 'suit' them.
Snob Appeal
Where the advert will try to put the consumer in the mid set that buying the advertised product will somehow make them part of a certain 'elite group' different from any other.
Bribery
This is basically something which enhances societies pleasure to be greedy
Testimonial
A person of certain importance is used to encourage the viewer to pay more attention to the advert and therefore consider being part of what ever is being advertised.
Simple solutions
The product offers a quick simple solution to 'happiness'
Card stacking
The brand will use advertising to feed the public only the positives whilst ignoring the negatives.
Bandwagon
Advertising will be used to make the consumer want to be part of the 'crowd' and to become part of the 'winning team', The advertising proves to make the public un happy with their current situation.
http://www.foothilltech.org/rgeib/english/media_literacy/advertising_techniques.htm
Content
-
What content does advertising come with?
Advertising is how brands connect with the public
Advertising literally gives all that is positives about the brand/product that it is working for and pushes it in the face of society waiting for a desired reaction.
Advertising holds the content of the brand, therefore advertising will come with communication options such as contact information.
It also gives the public the image of the brand and the look of the product.
Adverts will also hold a positive message along side an image which has the mission to give the public a lingering impression in their mind
Advertising is also partially responsible for the reputation of a brand and also the reputation that advertisement leaves in the consumers mind.
Advertising also holds the content of colour and form of what ever brand it portrays.
Communication
-
How Advertising connects with society
Advertising today is literally everywhere, advertising plays such a big part in the world of media because it surrounds us in society and our daily lives. We are at the point now where we see advertising as something which is constantly always in the background yet something we still notice.
I see advertising being part of our society in two ways, the first is obvious advertising such as flyers, posters, billboards, ad screens, televisions breaks, then there is less obvious advertising which is presented to us sneakily though the media which we as individuals incorporate into daily life. An example can be youtube, spotify, individual websites which we take for granted are supported by the placement of advertising.
However we connect and see ads all depends on how well the ad's connect with us personally, such as brand reputation meaning if the product that the advertisement is showing is something well known or trusted, alters our choice whether or not to be pulled in by it. Also there is the overall look of the ad, ad's can be simplistic or busy with image text and colour which has the ability to have an effect on the mind.
Ads are so diverse and adaptable that they can be presented to us either physically or digitally, either are very good at playing with our emotions and having an effect on our lifestyle.
Next I will explore the methods I will use to discuss and respond to my research question
Research/Analysis
-
I plan to carry out research on my chosen topic by using physical texts which argue and discuss the power and effect of how advertising effects society and how it plays a part in the publics daily life. I will also use more up to date resources such as blogs and the opinions that others from different societies have on advertising; their views and opinions.
I also plan to research some presentations and talks which deal with the connection between advertising and society.
I will also work closer to home and take upon my own opinion on my subject of choice and that of who I personally know.
I will then analyse my findings and use them to back up my research.
Exploration/Evaluation
-
After taking into account my own findings and personal opinion I will explore the effect that advertising has on society, how effects different societies.. whether this has a positive effect or negative effect. After all this hopefully I will have an answer I am looking for which will allow me to successfully create design work which can communicate my findings.
Testing
-
This will require me to test my findings after I have collected the sufficient research.
Now I will answer a few questions which will clarify my plan for research and findings.
No comments:
Post a Comment