OUGD501 - Study Task 03 - Establishing A Research Question

For this task I will explore the possibilities for my research question, then I will move on to explore the products and elements that I will need to take into account to create my written and practical response.

Suggested research question

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I would like to focus this module on advertising and how advertising has a positive or negative effect on what ever recipient I decide to choose.

Branching off on the different aspects of advertising and what type of effect the power of advertising or branding has.

A possible research question could be 

(How does advertising have a negative effect on society?)

or maybe 

(How does the power and effectiveness of advertising effect all different societies of people as a whole?)
or
(How does the power and effectiveness of advertising effect society?)

Related module resources

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Academic sources available to my topic

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Undressing the Ad (Reading culture in advertising) - Katherine Toland Frith
Advertising as Communication - Gillian Dyer
Advertising and New Media - Christina Spurgeon
The Advertising Handbook - Helen Powell, Jonathan Hardy, Sarah Hawkin, Iain Mercury

How Could The Research Question Be Investigated Through Practice?

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I have two ideas so far that I could create which may effectively present my research question as a design.

The first could possibly be taking a well known piece of advertising and getting opinions and reactions from it's true form, then comparing that to the my own redesigned form and seeing how changing the visual look of advertising effects that person.. there wanting for the product or brand that is being advertised.

My second idea is much more illustrative, I could create several pieces of art work by getting a random selection of people to write comments. Then by taking images of the actual comments and using them to change and defuse a piece of advertising, to show what the true image or defaced image does an individuals mind. 

Peer Feedback

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