After carrying out some research on various images that communicated actions that are connected with consumerism, it then became easier to begin sketching a couple of ideas out that could possibly communicate a message along side the essay.
Simplistic designs that get a message across as soon as they are examined are my favourite, so I want to apply what I already know and what i've seen in the research towards a possible poster campaign.
I really found these two images interesting because of the simplistic designs, yet the message was so strong in each.
These images seem to give the message that people constantly live within the consumerists lifestyle, what is good about these images is that it portrays two people that are interacting with perfect symbol of consumerism.
I want to incorporate the same symbol within my own practical work. My idea is so use the lines that are used to make up the image of a bar code and alter them to create a new image above the barcode.
Below are a few sketches to give myself a visual idea.
It doesn't look like the best design right now but the main idea is to make a series of images where two images can connect through the fact that each image is a symbol of consumerism. The idea that each image is connected to consumeristic lifestyle because each image is connected to the barcode.
I consider the bar code as a very strong symbol of consumerism and the very point and reason of advertising.
I really want to experiment with the symbol and see if my sketches could create effective designs that communicate a message.
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