OUGD501 - SB02 - Study Task 05 - Research

For this study task, I will show that I am able to identify the required information and subject matter to write my essay.

(Task 01)

First I will begin with outlining my subject areas. 

The main subject of my essay will be heavily linked to society and the effects of modern day pollution levels. 

Within this subject area, I can now define the main sub-areas which I will write about

The first being:

• Sustainable design, examples of which I may use are design by Italian architect Stefano Boeri and also, Project Ara created by Google.
• The effect of pollution on the planet using posts and stories from the media and then backing these statements with facts and figures.
• How this will impact society, the positives and negatives of modern day pollution levels and the effort needed to change the issues.
• How this discussion can be translated into design. Possibly poster designs or even a newspaper design.

(Task 02)

Target Audience Research

The geographic of my Target Auidence

(Country) - Would be all countries that contribute to global warming and pollution, Region is not really important regarding my subject choice

The demographic of my Target Audience

(Age) - I believe that that the ages to consider are probably when people become old enough to make concious decisions whilst being fully aware that their decisions/choices/actions have a damaging effect on the planet.

Any other demographic is not really important when it comes to my choice in subject.

The Pychographic of my Target Audience

(Interests) - I think definitely people who care about the planet, but also I think it is important to target those who are not so interested about sustainability.

(Lifestyle) - I would say that people with a more comfortable lifestyle are more likely to contribite to pollution. Also people who are uneducated and do not have respect for the planet or anything apart from themselves are also people that would contribute most to pollution. 

Below are 3 types of personas (Target Audience examples)

(Task 03)

Below are 4 visual examples of design that is relevant to my project