How does advertisement alter the quality of brands?
I will carry out research that gives me a better idea of my subject question, research to also back up my hypothesis. I want to find out and show how advertisements are used in such a way that the brands they are advertising could possibly be misleading in some way.
Below are some ads that show brands/products compared to the reality:
The ad clearly makes the product look much more larger than it is in reality.
Presentation of food being advertised to seem much more attractive than it would be in real life.
http://www.oddee.com/item_97929.aspx
http://edition.cnn.com/2011/WORLD/europe/07/28/airbrushed.advertisements.ban/
Cosmetics play a large part in false advertising
http://www.sheknows.com/entertainment/articles/837149/
http://www.health.com/health/gallery/0,,20599288_4,00.html
This just gives an example of how certain types of brands such as food, entertainment, cosmetics can be enhanced or have the image altered by the power of advertisements.
This research is to prove a misleading connection between brands and the consumer self, linking to the given question for consumerism for this brief.
I feel that this subject will be a good project for me to respond with practical work and designs.
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